Digital Marketing
Definition
Digital Marketing & Evaluation
Our high level digital marketing methods refer to advertising delivered through digital channels by social media, email, mobile apps, SEO (search engine optimisation) and software/web development. We promote your products and services using open source Content Management Systems (CMS), and data driven website designs to reach your best customers in the way to which they are most likely to respond. Data science defines who should be targeted, behavioral science informs how the messages should be constructed, and the latest advancements in advertising technology ensure the right message gets to the right person.
What we do for you?
We leverage multiple platforms to deliver messaging across desktop, mobile and tablet. The channels we use include display, video, Facebook, Twitter, native, audio, interactive, and search. We produce unique creative, with tailored visuals and copy optimized to work effectively for each target audience. We use full cross-device placement to reach your customers wherever they are, and match target audiences.
What you get?
In-depth audience targeting - Digital media service - Keyword phrase dominance in search - Media planning
What is Evaluation?
Our technology enables you to monitor campaign performance data in real-time to ensure current campaigns are performing well and future growth frameworks are more compelling.
What we do for you?
Reporting and campaign management tools give you a clear view of conversion rates across target audiences and A/B tested groups, in real-time and retrospectively. We help you reach important conclusions faster.
What you get?
Real-time campaign monitoring - Growth frameworks performance review - Forward strategy
